In 1961, Cruz and her partner, Pedro Knight-former trumpeter for Sonora Mantacera-moved to the U.S. La Sonora Matancera renounced Fidel Castro’s socialist regime during their 1960 Mexican tour resulting in the band’s exile from Cuba. As she, a black Cuban woman, continued to use “¡Azúcar!" as an interjection in songs and performances, it took on greater meaning as a remembrance of enslaved Africans who worked on Cuban sugar plantations. She was known for singing guarachas, a style of Cuban music with rapid tempo and comic or picaresque lyrics, earning the moniker “La Guarachera de Cuba.” During this time, she coined her trademark shout “¡Azúcar!” in response to a waiter at a restaurant in Miami who asked if she would like her coffee with sugar. Cruz began performing on local radio stations and she recorded her first track in Venezuela in 1948.Ĭruz’s big break came when she became the lead singer for the Afro-Cuban orchestra Sonora Matancera. Cruz grew up in the working-class neighborhood of Santos Suárez, where she was exposed to diverse musicians and performers who influenced her future singing career. Her father, Simon Cruz, was a railroad stoker and her mother, Catalina Alfonso, was a homemaker who took care of her large extended family. The second of four children, Celia Cruz was born Úrsula Hilaria Celia de la Caridad Cruz Alfonso de la Santísima Trinidad in Havana, Cuba, in 1925. GALFA celebrates Latino-directed, produced, and acted films from both national and international entries.Celia Cruz (1925–2003) was a Cuban American singer popularly known as the "Queen of Salsa." please visit About the Georgia Latino Film Alliance (GALFA): The Georgia Latino Film Alliance and Film Festival is the premier film festival in the Southeast and the only Afro-Latino directed Film Festival in the country. is a multimedia company headquartered in Atlanta, Georgia, and is the nation's largest owner of top-rated local television stations and digital assets. Hilton has also made significant contributions to various advisory boards, including the National Association of Broadcasters and the Center for Leadership and Ethics at the University of Texas at Austin.
He currently serves on the Board of Directors of the Television Operator’s Caucus and The Broadcasters Foundation of America. brings over 30 years of broadcasting experience to his role as Chairman and CEO of Gray Television. His commitment to supporting educational initiatives in the community aligns perfectly with GALFA's mission." Yvette Moise, President, and Co-Founder of GALFA and presenter of the Presidential Visionary Award added "Hilton Howell's impact goes far beyond television. Carla Berkowitz, Chair of the Georgia Latino International Film Festival (GALIFF), praised Howell's contributions stating, "Hilton Howell's dedication to the industry has left an indelible mark, and we are thrilled to celebrate his achievements." The Presidential Vision Award recognizes outstanding individuals who have demonstrated exceptional leadership, vision, and commitment to the film and television industry.
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"We are all proud of the economic growth that Doraville has experienced thanks to Hilton Howell's vision to expand Gray TV in Georgia." Jose Marquez, PhD, CEO, and Founder of GALFA. "It's been a challenging year, but we are excited to honor Hilton Howell with the Presidential Vision Award live and in-person," stated Dr. GALFA is committed to supporting minority adults pursuing careers in the entertainment field. The Georgia Latino Film Alliance (GALFA) is a 501c3 charity dedicated to offering educational programs to high school students interested in the film and television industry. The award ceremony will take place during the black-tie VIP Opening Night on Thursday, September 21, 2023, at 6:00 PM at the Gas South District Theatre in Gwinnett County, Lawrenceville, Georgia. will receive the prestigious 2023 Presidential Vision Award. Howell Jr., Chairman and Chief Executive Officer of Gray Television and Founder, Chairman, and CEO of Assembly Atlanta.
The Georgia Latino Film Alliance is delighted to announce that Hilton H. Gray Television's Chairman and CEO, Hilton Howell Jr., Honored with the 2023 Presidential Vision Award by the Georgia Latino Film Alliance
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